How about Green Friday, instead?
Posted: 26th November 2021
How about Green Friday, instead.
A recent study by the Green Alliance showed that of all the stuff ordered on Black Friday around 80% of items plus any plastic packaging, will end up either in landfill or incineration. That’s because nearly every product in our economy is designed to be made, used, then thrown away. Our products are made from natural materials, using renewable energy and designed from the start to be sent back to the manufacturer to be remade. That’s how we reverse the tide of plastic waste and Turn Back Friday into a positive, hopeful day. On our store, it’s Green Friday instead.
These gifts are Elf-made.
Here’s a little peek inside the place where our products are made. Rich here is one of the elves and he’s doing a final quality check to ensure this printed little number is up to the high standards set by Santa. And while our supply chains are modern, and in a lot of ways automated to help us make sustainability affordable, for the team it means more time for things like this, adding a bit of a human touch. And during this season the team all work to ensure that when the person on the other end opens it up on Christmas morning, we make their day. Soft, sustainable, and made the right way.