Peace one day
Posted: 21st February 2022
I hope all is well.
I am thrilled to be sharing with you our annual digital impact report for 2021, highlighting the data gathered across the 8-week measuring period around each of our four global digital experiences: Anti-Racism Live 21 March 2021, Climate Action Live 21 June 2021, Peace Day Live 21 September 2021 and Space Transformers Live 21 December 2021. Please click on the following link to see the 2021 Annual Report Short Film. We work closely with Digitalis, Social 360 and Signal AI to collect extensive data on the reach of our online presence and we are ever so grateful for their continued support.
It is truly humbling to receive such an overwhelmingly positive response to our message. Through awareness initiatives and strategic partnerships, we’re moving ever closer to 2 billion people aware of Peace Day. None of this progress would be possible without our incredible broadcast partners, sponsors, and contributors. Thanks to them, we’re on track to reach our goal of making 3 billion people aware by 2025.
This chart represents the use of all hashtags that formed part of the campaigns for our four digital experiences in 2021 and illustrates our global reach:
The final experience of 2021, Space Transformers Live 21 December was a fantastic success due to the engagement and commitment of individuals and organisations all over the world.
The broadcast featured inspirational young change-makers and activists, as well as brilliant actors and musicians from around the world for special interviews, Words of Peace, musical performances and dynamic panel discussions. If you missed the broadcast, look out for the full playout on our social media or go to peaceoneday.org.
You can also watch the Space Transformers Live trailer by clicking the link here as well as our latest introductory film here.
Peace One Day’s mission is to expose people to the messages of diversity, inclusion, equality, justice, climate action, peace, sustainability, and the mobilisation of youth. Awareness manifests action and action reduces violence, as we change our behaviour towards each other and our environment. To that end, I am delighted to provide the link here for the Space Transformers Live 21 December 2021 report. We are thrilled with this result and look forward to growing this number year on year.
Now that we’re in 2022 we’re looking towards our first event of the year Anti-Racism Live 21 March on The International Day for the Elimination of Racial Discrimination, produced in association with the Office of the United Nations High Commissioner for Human Rights. The theme for 2022 is “Voices Against Racism” and we’re excited to welcome international thought leaders, activists, actors and musicians for lively live panel discussions, special key interviews, live action from around the world, music and Words of Peace.
Twitter is once again our Awareness Partner and we are also partnering with some of the most important organisations in the world who are committed to peace and sustainability: the Kofi Annan Foundation; the Pathfinders for Peaceful, Just and Inclusive Societies; SDG Action Campaign; and Peace Innovation Lab at Stanford.
Tune in to Anti-Racism Live on 21 March @PeaceOneDay on Twitter or at peaceoneday.org. Make sure to follow our social media to keep track of updates in the run up to 21 March.
Thank you for your continued support.
In Peace
Jeremy